Posted by on Dec 4, 2013 in |

The Independent Runner Retailers Association (IRRA) came to us with a task – get people into running specialty stores instead of shopping online for shoes.  For this campaign – we decided to take a “Farm to Table” approach to running retail stores to inform and educate the consumer that there are real people who care behind every running store you visit.  Something you can’t get from an online retailer.

  • Role: Project Manager
  • Platform: Static HTML
  • Scope: Custom website, banner advertisements
  • View website